Plan ahead, take advantage of Early Buy savings, and keep your shelves stocked for the customers enjoying their spas all year long.
For the Pool & Spa Industry, Early Buy season is an important part of preparing for the year ahead.
Dealers and distributors place orders early, manufacturers get a clearer picture of upcoming demand, and everyone has more time to prepare inventory before the rush of pool season arrives.
It’s a system that helps the entire industry plan ahead.
And, of course, there are some great deals along the way.
But when it comes to spas and hot tubs, there’s something important to remember:
It’s always Spa Season.
Why Early Buy Matters
Early Buy isn’t just about getting a discount.
When our trade partners place orders ahead of the upcoming season, it gives our team better visibility into demand and allows us to plan production, packaging and inventory accordingly.
That means we’re better prepared to have the products you need when the season gets busy, and you’re better positioned to have inventory on the shelf when your customers are ready to buy.
It’s good planning for everyone.
And with special Early Buy pricing and freight opportunities available, it’s also a great time to build inventory at a better cost.
Pools Have a Season. Spas Are Different.
Pool season may slow down as temperatures drop, but spa owners don’t stop using their spas.
In fact, fall and winter are some of the best times of the year to enjoy a hot tub.
Cool evenings, warm water and a favorite fragrance are exactly the kind of experience that keeps customers using their spas and coming back to your store throughout the year.
That’s why aromatherapy shouldn’t be treated like a seasonal pool product.
Your customers are using it now.
Stay Stocked and Keep Them Coming Back
Aromatherapy is also a consumable product.
When customers find a fragrance they love, they use it, run out and come back for more. Then they discover another fragrance they want to try.
That repeat purchase cycle makes aromatherapy an easy category to keep working throughout the year.
A full, well-merchandised assortment also gives your customers more reasons to explore. Liquids, crystals, HydroTherapies Sport Rx, SpaBombs and Pillow Packets all create different ways to enjoy the spa experience and different opportunities for your team to make an add-on sale.
The key is having the product available when the customer wants it.
Don’t Let Your Aromatherapy Display Go Into Hibernation
It’s easy to start reducing inventory when traditional pool season winds down.
But an empty aromatherapy display in October, November or December means missed opportunities during some of the most enjoyable months of spa ownership.
Keep your best-selling fragrances stocked. Bring seasonal fragrances forward. Make giftable products visible as the holidays approach. And keep aromatherapy near the areas where your staff interacts with spa customers.
A customer walking in for chemicals, filters or a water test is still an opportunity to ask:
“What fragrance are you using in your spa?”
Use Early Buy to Plan Ahead, Not Just Stock Up
Early Buy is the perfect time to look beyond your next order.
What sold well this year? What fragrances are customers asking for? Which products are you constantly reordering? Are there parts of the inSPAration line that your customers haven’t been introduced to yet?
Use those answers to build an assortment that carries you through Spa Season today while preparing you for the next pool season tomorrow.
That’s what Early Buy is really about.
Better planning. Better inventory. Better opportunities to sell.
Take Advantage of Early Buy Savings
The inSPAration Early Buy program is happening now, with special savings available to our dealer and distributor partners.
Take advantage of the program to prepare for the season ahead, but don’t wait until spring to start selling.
Pool season may come and go. Spa Season is always here.
Stay stocked. Keep your displays full. Give your customers something new to experience.
And most importantly, keep them coming back for more.
