A Simple Add-On That Drives Real Revenue
As the Pool & Spa Industry continues to evolve, retailers are looking for ways to increase ticket size, improve the in-store experience, and stand out from competitors. One category that continues to gain momentum is aromatherapy for pools, spas, and hot tubs.
What was once considered a novelty item is now becoming a core add-on product that customers expect to see when they visit a retail store.
The Shift Toward Experience-Based Selling
Today’s customers are not just buying chemicals or maintenance products. They are buying an experience.
Aromatherapy plays a key role in that shift by transforming a standard soak into a relaxing, sensory experience. When combined with warm water and hydrotherapy, aromatherapy can help reduce stress, improve relaxation, and enhance overall enjoyment of the spa or pool environment .
For retailers, this creates a powerful opportunity:
• Increase average transaction value
• Introduce impulse purchases at checkout
• Differentiate from competitors selling only maintenance products
Why Aromatherapy Performs Well at Retail
Unlike traditional pool and spa chemicals, aromatherapy products are:
• Easy to understand and sell
• Highly giftable
• Driven by scent and experience
• Compatible with existing water care routines
In addition, properly formulated aromatherapy products are designed to be safe for spa systems and water chemistry, avoiding issues commonly associated with oils or non-approved additives .
This makes them an easy recommendation for both new and existing customers.
Merchandising Matters
One of the biggest drivers of success in the aromatherapy category is how the product is displayed in-store.
Retailers who see the strongest performance typically:
• Place products near the water testing area
• Encourage customers to smell the fragrances
• Use simple signage to highlight benefits
• Keep displays clean, organized, and fully stocked
Aromatherapy is not a “set it and forget it” category. It performs best when it is engaged with and experienced.
A Category Built for Repeat Purchases
Aromatherapy is not a one-time purchase. Customers who enjoy the experience tend to come back for new scents and refills.
This creates:
• Repeat traffic into the store
• Ongoing revenue opportunities
• Strong customer loyalty
With a wide variety of scents available, retailers can continuously refresh their offering and keep the category feeling new.
Supporting Your Retail Strategy
At inSPAration, we’ve been focused on building this category for decades. Our products are specifically formulated for use in pools, spas, and hot tubs, delivering a consistent experience without impacting water quality or equipment.
As retailers continue to look for ways to grow their business, aromatherapy remains one of the simplest and most effective categories to expand.
Are You Set Up for Success?
If you are not currently merchandising aromatherapy in your store, now is the time to evaluate how it fits into your product mix.
Small changes in placement, presentation, and product selection can lead to meaningful increases in sales and customer engagement.
For more information on how to position inSPAration products in your store, visit the Trade Partner Portal or reach out to our team.
